Varumarkesvardering enligt ny internationell standard

Brand valuation has long been treated as important but difficult to operationalize. This book was written to make the field more understandable, more structured and more usable for professionals working across brand, finance, law and decision-making.

It provides a practical entry point into the logic behind ISO-based monetary brand valuation and gives readers a clearer sense of how valuation principles connect to real analytical work.

For Venti, the book remains both a publication and a credibility asset: a record of method, discipline and long-form thinking in a field that is often discussed more than it is properly framed.