Insights
Published thinking on brand, value, and decision logic
Selected articles, books, and commentary that show how Venti approaches brand, perception, strategy, and economic relevance.
Method
Which brand metrics actually matter?
Brand Value
How to defend your marketing budget
Positioning
Brand strength has two engines
Valuation
The brand value of Djokovic
Method
How Brands Grow: mechanics and meaning
Valuation
The kitchen table is the real competitor
Valuation
Electrolux may be a weak-conversion case
Brand Value
Will agents democratise brands?
Positioning
Brand intent, brand outcome
Decision Logic
The brightest brand stars tend to think, not research
Decision Logic
10 lessons from Apple at 50
Perception
Expensive shampoo
Brand Value
Most brand portfolios are managed for clarity, not value
Market View
Silicon Valhalla
Brand Value
The easier a product is to copy, the more valuable the brand can become
Brand Value
Most marketing people stop at sales
Positioning
No organic growth? Maybe you’ve lost your meaning
Valuation
What is the brand value of a football club?
Positioning
What Bain’s insurgent brands analysis really shows
Method
Decision-tree analysis used to be standard craft
Decision Logic
What marketing is actually for
Brand Value
Sometimes brand analysis starts in memory
Brand Value
Brand value in the AI agent era
Method
How to build a brand index that holds scrutiny
Book
Varumarkesvardering enligt ny internationell standard
Book